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Research papers

Six Sigma in marketing and marketing research

The objective of this paper is to highlight the impact Six Sigma philosophy is having in the field of marketing and the opportunities and challenges thus facing marketing research. Six Sigma concepts are revolutionizing the marketing process and,...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Hara Prasad Nanda, Niloy Sanyal
September 22, 2002
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Citation

Prasad Nanda and Sanyal (2002a, September 22). Six Sigma in marketing and marketing research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/six-sigma-in-marketing-and-marketing-research-